Brothels cut prices to beat the recession
German prostitutes are offering discounts, loyalty cards and ‘extras’
It has not taken long for the global financial crisis to affect the world’s oldest profession in Germany.
In one of the few countries where prostitution is legal, the industry has responded with an economic stimulus package of its own: modern marketing tools, rebates, discounts and gimmicks to boost falling demand.
Some brothels have cut prices or added free promotions, while others have introduced all-inclusive flat-rate fees. Free shuttle buses, discounts for seniors and taxi drivers, as well as “day passes” are among marketing strategies designed to keep business going.
Germany has about 400,000 professional prostitutes. In 2002, legislation allowed prostitutes to advertise and enter into formal labour contracts. It opened the way for them to get health insurance, previously refused if they listed their true profession.
Berlin’s Pussy Club has attracted media attention with its headline-grabbing “flat rate” – a €70 admission charge for unlimited food, drink and sex between 10am and 4pm. “You’ve got to come up with creative solutions these days,” said club manager Stefan, who requested his surname not be published. “We’re feeling the economic crisis, too, even though business has, fortunately, been more or less OK for us so far.” Stefan, who runs other establishments in Heidelberg and Wuppertal besides the Berlin club, said the flat rate had helped to keep the 30 women working in each location fully employed. Other novel ideas include loyalty cards, group sex parties, and rebates for golf players. Hamburg’s GeizHaus is especially proud of its discount €38.50 price.
Stephanie Klee, a prostitute in Berlin and former leader of the German association of sex workers, said that even if some luxury brothels were weathering the storm, many more were struggling. “If the consumer electronics shop comes out with rebates and special promotions, why shouldn’t we try the same thing?” she said. While she might have had five or six clients per day a year ago, she added, that had fallen to one or even none.
Source: The Guardian