A couple of weeks ago, I got an intriguing letter from Celliers de Sion. As a way to drum up business during the lockdown, they were offering “wine in tubes”-based sampling sets of 8 or 16 wines from their selection. The wines are tubed under controlled atmosphere so they don’t oxidize.
Given that all our wine tasting events have been put on hold or cancelled, I suggested this to the wine club at work and it proved to be a popular idea. We all got our kits delivered by post and we met up online tonight.
It was the best use of corporate communication channels I’ve made all week.
Tasty, too!